From the first pope to use radio to the first to tweet, the Vatican’s media strategy has evolved with the times. Today, Pope Francis is using social media giants like Twitter, Instagram, and YouTube to stay in touch with his flock and spread the message of the Gospel. With over 50 million followers on his Pontifex Twitter account and millions more on his Instagram account, the Pope is a star in the social media age. In this video, we hear from Vatican communications experts and producers of the “Pope Video” on YouTube about the importance of social media for evangelization in the 21st century. Despite the challenges, there is a great opportunity for the Church to connect with people through social media and spread the message of the Gospel to new audiences. Join us as we explore the digital world of the Pope and how he is using it to further the mission of the Church.